Discover How We Meet Global Needs: CEO Danielle Dong Shares the Secret at 'Industry Leader Talk'

Our CEO, Danielle Dong, recently participated in the "Industry Leader Talk," hosted by Instrument.com.cn, a leading platform for scientific instrumentation. During her interview, she shared the secret behind Bettersize's success in meeting the evolving needs of a global market, emphasizing our unwavering commitment to product quality, customer satisfaction, and continuous innovation as key drivers of our international growth.

Quality at Its Core and Customer Focus

Danielle underscored that providing best-in-class instruments and exceptional customer service is Bettersize's mission and the foundation of its global expansion.

"Quality is at the core of everything we do," said Danielle. "We maintain strict quality control by carrying out 95% in-house production."

She mentioned that all series of Bettersize instruments are in compliance with international standards, including ISO9001 & CE certification and the software's FDA 21 CFR Part 11, as further proof of this commitment to quality.

Beyond product quality, Bettersize offers a comprehensive service and support system, including product demonstrations, installations, regular product training workshops, an online store, free sample testing service, free education resources and practical guides, and robust after-sale support. 

“We are currently hosting regular industry-oriented webinars to help customers effectively address common particle analysis challenges using proper technologies,” Danielle noted. “Our upcoming webinar on September 25 focuses on pharma characterization.

Register for the webinar to secure your spot: Pushing the Limits — Pharma Characterization with Light Scattering.

Continuous Innovations Driven by Robust R&D Investment

Danielle highlighted the company's strong focus on research and development, with 15% of annual revenue invested in R&D efforts.

“We boast a talented R&D team and hold 95 patents,” Danielle said. “These are the driving forces behind our continuous innovations and global competitiveness.” 

Bettersize continually innovates by introducing new products annually, such as the recently launched BeScan Lan Stability Analyzer, and by continuously improving the performance of existing instruments to guarantee precise measurement results, such as BeNano's DLS flow mode for high-resolution nanoparticle size measurements. 

Strategically Expanding Our Global Footprint

Bettersize currently serves over 19,000 organizations across 92 countries, with a wide presence in industries such as pharmaceuticals, battery materials, chemicals, coatings, and mining.

Danielle shared the company's active global expansion methods, which includes establishing branch offices in key markets and cultivating partnerships with specialized local distributors. A key milestone happening in 2023 was the opening of a branch office in Costa Mesa, California.

"This facility allows us to provide real-time support and improve product delivery for our North American customers," Danielle explained. "It also enables us to work more closely with local material scientists, researchers, and engineers to optimize their materials analysis processes." 

The Costa Mesa facility also houses an application lab, allowing North American customers to submit their samples for free testing and receive detailed reports generated by our instruments (Check out our particle analysis reports). Experience our Free Sample Testing here, with up to three free tests per person.

Learn more about our US facility in Costa Mesa.

Bettersize Instruments US Facility

A Vision for Global Leadership

"As we continue our international expansion, our focus remains on fostering lasting partnerships and upholding our unwavering commitment to quality, service, and innovation in every market we serve," Danielle concluded.

Bettersize is dedicated to becoming the global-leading particle characterization instrument supplier, empowering scientists, researchers, and engineers worldwide to better understand material properties, facilitate research, improve production efficiency, and beyond.

"We're not just providing instruments; we're offering comprehensive solutions that address the evolving challenges in nanomaterials, pharmaceuticals, and advanced materials research." Danielle emphasized.

About Bettersize Instruments:

Founded in 1995, Bettersize is a trusted provider of advanced particle characterization solutions for various industries. We offer a wide selection of instruments that are used in leading industrial and research laboratories for the analysis of particle size distribution, particle shape, zeta potential, and powder characteristics.