Meet Yanan Wu

Yanan Wu, a Marketing Assistant at Bettersize Instruments, feels like she makes a difference each day working at the company that cares about customers and crew. She is a rising star carrying visions in her palms, who also loves to interact with people and educate them about industry trends.

“At Bettersize, my job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. This work often makes me feel challenged and excited at the same time.”

Yanan earned her master's degree in journalism research from the Complutense University of Madrid, Spain. Prior to coming back to live in China to develop a career in marketing, Yanan found Bettersize has a stellar reputation within the industry, which played a gigantic hand in making the decision to join Bettersize.

“It's been almost three years now. It's a fantastic company and I feel I am doing meaningful things every day.”

Responsible for the domestic market at Bettersize, she helps design the marketing campaigns which add value to the customers and are beneficial for the company. "At Bettersize, it's essential we understand the challenges and opportunities our clients face, and keep them up-to-date with hot topics in the industry." she said.

She is an energetic and goal-oriented professional along with possessing the ability to help her teammates during difficult situations and boost team energy. Yanan also possesses a great combination of solid tech skills and business sense which makes her stand out.

She believes good marketing makes the company look smart but great marketing makes the customer feel smart. Bettersize manufactures great products, and great products need great marketing to introduce them to users.

"We have a terrific team spirit and from the initial company onboarding to the team onboarding, everyone has been very accommodating - especially considering we're all working to provide our customers what they look for. Whether it is in products, technology or customer support, we are constantly improving and progressing. I've really enjoyed the whole experience so far and I look forward to finding out what's in store next."